Are you marketing 7 days a week 24 hours a day 365 days a year?
An appointment a day. 5 days a week
THE 2% RULE
What is the 2% rule? When an agent goes through their SOI database just one time, 2% of their list will do business with them or refer them over the next 12 months. So, if an agent has 100 names, 2 transactions will come from their SOI in year one.
THE 10% RULE
What is the 10% rule? When an agent contacts their database by phone or in person four times a year and sends a mailing twelve or more times per year in year one and continues these activities in year two, 10% of their list will do business with them or refer them in year two. So, if an agent has 100 names, 10 transactions will come from their SOI in year two.
Can you imagine if this system is consistently worked, how much business an agent could generate when their database gets up to 200 or 300 or 400 names?
Want to know more about setting up a Marketing Machine give me a call.
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